What is a Five Star Dealership?

You may have seen dealerships advertising that they are a Chrysler “Five Star” Dealer. In order to make that claim, the dealership must comply with the Five Star quality program as set forth by Chrysler. It should be noted that there are no official one, two, three, or four star Chrysler dealerships.

To qualify, a Chrysler dealership must:
- Contact every sales and service customer for feedback after the sale or service.
- Survey dealership employees on a regular basis.
- Act on feedback given by customers and employees.
- Maintain high survey ratings.
- Provide training to employees.
- Keep the dealership grounds up to standards.

The Chrysler Five Star quality program has no outside source of certification, and is handled completely within Chrysler. Chrysler pushes its dealers to create a continuous cycle of improvement and measurement in order to counter customer dissatisfaction. The benefit to the consumer is that they can rely on the Five Star program to ensure that they are purchasing products and services from a dealership that has met the rigorous requirements of the program and is focused on customer satisfaction. The benefit to Chrysler is increased quality and satisfaction reports, increased profits, customer retention, and improved relations with their high-standard dealerships. The benefit to the dealership includes increased satisfaction reports, increased profits, customer retention, access to the Chrysler lead generation program, and access to additional incentives for sales.